Redbull redesign

Logo redesign

Client

Personal work

My Services

Logo and Brand

The mission

Redesigning the logo of the famous energy drink brand Redbull by keeping their graphic chart and give it a new youthfulness.

To help me to find the best logo for this redesign I did a brainstorming and find keywords to express what I want to focus on.

Now I have my keywords, I begin to sketch some ideas with different shapes, fonts and focused on dynamic and energy. The bull and lightning are huge symbol for me for the brand.

Two ideas were interesting and I wanted to explore it. The first one had a great dynamic but the bull was not clear enough and the cercle didn’t mean anything for me and didn’t match with my keywords.

I pushed more the design with wings and the lightning shape combined with the bull shape. I worked on the bull shape to make it more visible and I sharped the edges.

The colors used were the colors of the actual logo of Redbull. I add a darker blue to make all the others colors pop. The researches are finished and now it’s time to vectorize the logo.

I drew the logo in vectorize version and prepare a little mockup to show in context the new design.

Logos

Your logo is your most important branding asset, so it’s crucial that you pick a logo that perfectly represents who you are as a brand. When it comes to logos you have so many options to choose from. I can create for you logotypes or logomarks which represent best your company.

Communication Print

Communication is one of the keys to your success. Your visual identity is part of it, and should reflect your business. It must be thoughtful, mindful and fit your needs.
I can create for you visit cards, flyers, posters, brochures, …

Communication Web

A website is a very effective communication tool today, indispensable to promote your company, your product or to offer your services. Incorporating the latest web standards, I create ergonomic and functional interfaces while combining originality and design.

Apps

Video games and apps are virtual environment where characters, animals or creatures often mingle in realistic, fantasy or science fiction settings. For you, I can make user friendly interfaces, icons, avatars, and illustrations which will attract and keep the users on your system.

Mascots

Mascots represent a key element of a brand’s visual identity. Most often an animal or an object serving as a symbol, mascots are designed for commercial purposes, sports, or to reinforce the image of a company or a software. They ensure its promotion, in particular in advertisements, or can communicate important ideas such as safety.

Scientific Illustrations

A picture is better than a thousand words. Illustrations allow to deliver a message and represent a bridge between the languages. Illustrations can also serve communication or be used to explain a specific point. They can be used in scientific publications, applications or for more general communication.

Anthony Peltier